Meta tags were originally
created to help search engines find out important information about the
description of the page itself. Well as time past and due to
stiff competition, people start to abuse this tag by spamming the search
engine with keywords stuffed in meta tag. Then, search engine designers
have to make the search engine much more smarter and make it look at
broader spectrum before ranking a page.
Many people believes that excellent meta tag is all to it t achieve good
listing in search engine. This is incorrect. The search engine will look
for a combination of all the aspects to determine a listing plus
ranking. To certain extent, some search engine may sometimes just ignore
meta tag.
That being said, there are two
meta tags that can help your search engine listings - meta keywords &
meta description.
They look like:
Description Meta:
<META NAME="description" content="This would be your description of
what is on your page. Your most important keyword phrases should appear
in this description.">
Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2,
keyword phrase 3, etc.">
Where they should be:
The correct location for both meta tags is will be in between <HEAD>
and </HEAD> tags within your HTML code.
Recommended tag limits:
Anything extra characters may be truncated by search
engine.
Meta description tips:
-
try to use exciting arrangement of word to attract
visitors.
-
Include 3-4 of your most important keyword
phrases. Especially those used in your title tag and page copy.
-
Try to have your most important keywords appear at
the beginning of your description.
Meta keywords tips:
-
Plurals. For example, a old BMW cars collector
site might have both "BMW cars" and "BMW car" in the keyword meta
tag to make sure they show up in both searches.
-
Misspelling of a popular keywords concerning your
website that could be used to find your site could be used.
For example, a travel site might use "caribean " in their keyword
meta since it is a common misspelling as "caribbean".
-
Repeated words! You want to include your most
important phrases, but when doing so it can be difficult not to
repeat one word many times. Example, "caribbean vacation" and "caribbean
vacations" are two different phrases, but the word "caribbean"
appears twice. This is okay to do in order to make sure you get the
phrases you need in there, but be careful not to repeat any one word
excessively. There in no actual limit, but we recommend that no one
word be repeated in the keyword meta more than 5 times.
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