Search Engine Optimization Guide

SEARCH ENGINE OPTIMIZATION

When you have created your website, the next thing you need to ask before you publish the site or even if you have published the website long time ago is : Has the website is setup properly to optimize the search engine or better known as Search Engine Optimization (SEO)?

What is Search Engine Optimization means and how it will help my website?

SEO is a method of website redevelopment and tuned after you have written the website. It is focused on helping the website to communicate to its best regarding the appropriate keywords and phrases concerning your website to search engines. And most importantly to help the website to be rank favorably on internet search engines such as Google, Yahoo, Lycos and etc. Why you need to be rank highly is because research shows that internet users are not likely to go past the first three pages or top 30 results of the search results. That means if your website is being rank in 40 something number, there is high probability it will not be found by visitor searching for related information about your website topic.

You must understand how search engine ranks website. There are two major factors. The first one is about unique content with pertinent keywords in the body and link popularity. The link popularity is the number of quality incoming links your website has in it. The more incoming links which means people who links their website to yours, the better chance you have to be rank high in search engine. Of course, it is much better if the incoming link have a good search engine ranking. The second are the architecture of the site, visibility of content and underlying code.

Okay, below are few steps that you could take to do your own SEO. These steps will be good enough to make your website to a standard non expert prepared SEO. Optimizing a website is quite confusing, but follow the optimization list below closely and they are arranged in order of importance.

Search engine optimization tips listed in order of importance:

The time it takes to get listed in a search engine is very subjective since each search engine has its own timing. However, in general, search engine should be able to index your website somewhere between 1 week to 8 weeks. Therefore, be patience :).

GOOGLE ANALYTIC FOR BETTER RETURN OF ROI

Now, after you have done the SEO and you are serious in developing your site, what you need to do is to monitor your visitors. You need to observe where are they coming from, their internet provider and geographical location, which page they go to the most, where they exit you site and much more to improve your site further. Many web hosting provider do provide some of these information and many don't either. But beside the web hosting provider info, you could always use Google Analytic. You could register here and use the tools for FREE!!!

I was surprise how many webmasters have not taken advantage of this free tool provided by Google and worse some of them does not even know this tool.

What Is Google Analytic? * A QUOTE FROM GOOGLE ANALYTIC SITE - let Google tells you *

Google Analytics shows you how people found your site, how much they explored it, and how you can enhance visitors' experience so that you have future returning visitors. Improve your website return on investment or ROI, increase conversions, and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors through your site 24 hours, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising programs. With this information, you'll know which keywords are really working for your site, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package and for you to use for FREE.

AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords to make it easy for you. All of your reports and settings are available from the Analytics tab in Google Analytic.

To get started with Google Analytics, simply visit www.google.com/analytics and sign up. You'll be guided through a simple sign-up process, which will require the addition of a code snippet. Once that's done, you'll start gathering data immediately, on track for improved ROI!

ADDITIONAL INFORMATION: How To Get Free Traffic

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