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Getting
traffic to your website is potentially the biggest task you have
to handle once you decide to publish a website. If there is no
visitor, there is no use writing a website since there will be
nobody who will read the site. I strongly believe that there are
few fundamental aspects that a webmaster need to understand when
finding ways to generate traffics. These aspects are rarely
spoken and yet these are the most fundamental criteria to
generate a loyal and targeted visitors. The normal traffic
generation methods will be explain further down this page, but
these methods will work best if combined with these fundamental
criteria.
WRITE FOR
HUMAN and then for machines.
This is the most important
aspect that one should concentrate. Are you developing a website
for a machine to read or for a human being who has flesh and
blood? Of course it is human ! Therefore, write your website as
how you would like to communicate to a human. Do not write website/blog mainly for search engine
spiders to index your site. Even when your website appears at
the top search engine ranking, but the moment a human reads the
side and finds it is full of keywords and no solid content, they
just going to avoid the site in the future. |
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WRITE SOLID CONTENT
Writing a
website with solid and valuable content. Many webmasters write
their website with content that are available everywhere else in
the internet. Even if your website has a generic content,
arrange them in orderly manner and include other crucial content
to your site which will make reader able to distinguish your
site with your competitor. When readers could see this within
your site, they will find the advantage of reading your site
compared to your competitor.
KNOW WHO ARE YOUR READERS
Knowing who
will read and be interested with your website is crucial. For
example this site www.toliveonline.com that you are reading is
meant for beginner and intermediate entrepreneurs who would like
to start or improve their online business. That is why I wrote
almost every aspects about starting online business and these
groups of people are my target readers. A advance and
knowledgeable online business entrepreneur may not find this
site carry much information that they need, but this group is
not the targeted group of readers for this site. Therefore it is
okay. When writing your website/blog, understand and know who is your reader and write for them.
Marketing your
website sometimes will take some time before you could see
result, but focus on writing your website using the above
fundamental criteria and incorporate the below standard methods .
Before you start thinking about traffics, here are two types of visitors
who will visit any types of
website or blog. The first is random visitor and the second is
targeted visitor.
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A random
visitor is a person who end up on your site by chance, and
may or may not be interested in what your website content is
all about. Sometimes, people tend to market their
website all over the internet without any targeted visitor.
If he/she likes what they have found, they may want to stick
to the site and read further. Otherwise, they will be gone
as fast as they came. But its always good to have even this
type of visitor, since they might come back in future when
they want the information that your site could offer.
A targeted
visitor is what most website needs especially if the site is
intended to make money. A targeted visitor is a person who
comes to a particular website and is actually looking for
information that the website could offer. He or she could
have found your website by chance or thru your marketing
campaign. This is the type of visitor that you could turn
into a sale easier than random visitor since their mind set
is already tuned to the same interest as your website
content. |
METHODS TO INCREASE YOUR WEBSITE TRAFFIC
Getting Listed In Major
Search Engines
Any website that want to be
successful must get listed by the major search engines such as
Google, Yahoo and MSN. You need to prepare your site for the
major search engines too.
Article
Marketing
Article marketing is a power
marketing tool for your website and could build credibility for
the webmaster as an knowledgeable person in his topic.
Forums
& Groups & Free Classified
This is a place where you
could market your website to people who are interested about the
same topic as your website. Highly targeted audience and a place
to create credibility for your website and yourself.
Open
Directory Project
Try to get listed in this
directory and you are almost rest assured will be indexed by
major search engine. This is a place here every submission for
directory listing is done by human ~ just like you and me :)
Email
and Mailing List
Many successful online
business entrepreneur knows that mailing list is one of the key
way to have a loyal and highly targeted visitor to a
website/blog.
Leave
Constructive Comments In Other People's Blog
Another way to get visitors
to your site is by leaving very good and constructive comments
in blogs which have same topic as your website and has content.
Blogging
This is another great way of
generating traffic to your website. Blogs are heavily
visited by search engines and indexed. You could divert your
blog visitors to your main website.
Link Exchange
This is another great way to
get free traffic from other webmasters. You as a person who is
trying to generate traffic, should always look for a way where
you could get links to your website.
Do Google
Your Competitors And Be Where There Are
You could use Google or any
other big search engines to study your competitors and
generate traffic for your site. This traffic generating
techniques is rarely spoken by very effective.